To succeed in trading in the informal markets of Africa, you must know the core driver of its success.

In the informal market, everyone including the retailers, the suppliers, the transporters and the hustlers are out to make a profit. If you wish to succeed in Africa’s informal markets, you must offer a win-win profitable and non-charitable proposal for all parties. Explore this conversation with Farayi and Leornard Mudachi at AfricaDo!