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Selling to Africa's Informal Markets

Selling to Informal Markets is a practical guide designed for anyone looking to succeed in Africa’s dynamic informal retail sector.

This book is invaluable for business owners, sales professionals, or aspiring entrepreneurs, providing accessible strategies, authentic examples, and effective approaches to prosper.

It demonstrates ways to expand your business within Africa’s informal markets, shares essential knowledge about informal trade, and equips you with practical tools for success. Readers will learn how to manage the challenges of countless small retailers and master negotiation skills for sales transactions.

With a thoughtful and clear style, it highlights the opportunities found in African informal markets and empowers you to boost your sales and lead with confidence.

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Frequently asked questions

**What is Selling to Informal Markets about?**

It’s a practical guide for navigating and succeeding in Africa’s informal retail sector. The book offers sales strategies, negotiation tools, and leadership insights tailored for fragmented, low-structure markets.

Who should read this book?

This book is ideal for African entrepreneurs, corporate sales teams, university students, educators, and NGOs working in Sub-Saharan Africa’s informal trade environments.

How does this book help me sell in informal markets?

It teaches you how to build trust with small retailers, manage unpredictable sales channels, and negotiate effectively — all using real-world African examples.

Is this book useful for corporate teams expanding into Africa?

Absolutely. It’s designed to help corporate sales professionals understand informal market dynamics and adapt their strategies for success across Sub-Saharan Africa.

Can I use this book for academic or training purposes?

Yes. The book is structured to support classroom learning, workshops, and coaching sessions. It’s a great resource for educators and trainers focused on African business models.

Does the book include coaching tools or frameworks?

Yes. It includes practical coaching tools and frameworks that complement the executive coaching services offered by Inheritege Coaches.

Can I book a coaching session related to the book?

Yes. You can book a personalized coaching session or workshop through Inheritege Coaches to deepen your understanding and apply the book’s strategies.

What makes this book different from other sales guides?

It’s grounded in African realities — not generic theory. It speaks directly to the challenges and opportunities of informal trade, with a hybrid tone that’s both professional and accessible.

Is there a sample or preview available?

A sample may be available soon. Stay tuned or join our newsletter to be notified when it’s released.

**Where can I buy Selling to Informal Markets?**

You can purchase the book directly from the Inheritege Coaches Shop. It’s available online for immediate access.